We want to give you 1 million Kilograms back

By Ben Sweeney from VidiVet


I want to start with some alarming stats. In the interest of honesty, these are here to scare you. I don’t hide behind those facts: if you are reading this then it is probably because somewhere in your brain you either already know or have a sneaky suspicion that your pet may be a little tubbier than is ideal (we aren’t allowed to say ‘fat’ anymore apparently).

However, there is one major message that you must hear: YOU ARE NOT ALONE!!!!

56% of UK pets are overweight – that’s not far off 15 million pets to give you a good idea
Overweight pets cost more:

  • To feed (they eat more than they need to)
  • To treat (their drugs cost more as they are generally on a weight basis)
  • To look after (overweight pets can cost three times as much as pets at the right weight over their lives)
  • Pets die or are euthanised every single day as a direct or indirect result of weight-related diseases. 

Now, I can understand that reading that will have given you some blues….that’s the point. This is serious! But that is the doom and gloom part over! 

SO, we want you to join us. No tricks, no pressure, just plain and simple help. VidiVet is launching a campaign to help the UK’s pets lose 1 MILLION KILOGRAMS BETWEEN THEM IN 12 MONTHS.

Our promise to you: 

  • YOU AREN’T ALONE (we have your back)
  • YOU WILL SUCCEED (follow the plan and you will see results)
  • IT WILL BE FUN (we can make this fun for you and your pet, honest)
  • IT WILL BE CHALLENGING AND HARD WORK (emotionally more than anything)


A little background from our founder Ben

My name is Ben, I am the founder of VidiVet, I’m a vet AND my dog was fat. There, I said it! 

Monty is a 6-year-old English Springer Spaniel. He spent his life a nice trim 19Kg since hitting adult weight around 20 months old and stayed there quite happily for a long time. I stopped weighing him regularly because he was always the same.

In 2020, several major challenges happened, you may have noticed one of them-the small issue of a global pandemic that has likely changed the course of history for all of us in some way. The second was that my son started to eat food-which meant Monty positioned himself quite happily under the high chair (I am sure any of you with children and pets will identify with this problem).

Like many humans, my personal regime started out brilliantly with the first lockdown-I got fitter, lost weight, ate healthier (largely as all the takeaways and fast food outlets were closed). Then, as things dragged on, I became a bit more apathetic-gained weight, ate more rubbish and before I knew it I had gained 6Kg and had what has become affectionately known as a ‘dad bod’. 

Meanwhile, Monty had also gone on a weight journey in the wrong direction. We had given him more treats than he would have had when we weren’t home all the time and the other factor was my tiny human who had taken great joy in the ‘one for me, one for you’ approach to eating. 

As such, whilst Monty’s normal meals hadn’t changed at all, he had received a lot of extra calories on a daily basis. More calories in and no real difference in his energy output…this was only going to end one way. 

His energy levels dropped, his stools were less formed, his coat quality wasn’t as good. 

But I chose to bury my head in the sand as it were.


What happened next?

I had been adamant and in denial like many people with pets who they perhaps ‘love a bit too much’, that Monty was not overweight, but was in fact ‘fluffy’. To prove my point I took him to get groomed. 

I was wrong. 

I was embarrassed. 

I had let my dog down. 

I made a decision to help him. 

We spent the next 3 months day by day making adjustments to our management of Monty’s diet, his exercise, his treating, being proactive with weighing him. I went on the journey with him (I will let you in on a secret-he actually lost more weight than me).

Monty got back to his ideal weight and has stayed there since. Me, less so.  


Why should you do this?

People often complain about the cost of vet bills, or the cost of foods, or the cost of specialist treatment. If we keep our dogs at a healthy weight, all of those costs are reduced, our pets are more active, they are happier, they are healthier, THEY LIVE LONGER! 

This means we get to enjoy and share more of our lives with them-and if that isn’t a good enough reason then I don’t know what is. 

Here is a few of the things that are direct consequences of pets being overweight: 

  • Orthopaedic injuries 
  • Heart issues
  • Liver disease
  • Lethargy
  • Diabetes

The list goes on and on, and for many pets, this is something that we can stop together. 


What is Healthy Hounds?

This is a 90-day programme written and steered by one of the top brains in pet weight management in the UK. 

YOU WILL NOT SEE FULL RESULTS IN THE 90 DAYS (some of you might, but for certain everyone won’t). That is because this is all about helping you and your pet adopt new behaviours. This will take time for both them and you to become used to and before you know it at the end of 90 days, you will not even notice you are doing them: they will become second nature. 

Once you have adopted those things, your pet will continue to adapt and progress towards their ideal body weight and condition. 

We don’t want your money, we don’t want you to feel bad, we want you to be proactive, to get involved, and if it works for you then to tell others about it. 

If the only thing that VidiVet ever achieves is to help the UK’s pets lose all this weight and be a healthier population then I can go to my grave happy, so this is my invite to all of you to join us on this journey.


Find out more

We would love for you to join us on our journey, you don’t have to. But we believe we can help you and your pets and that sits ok with us. 

Healthy Hounds goes live in November 2021, which is when the 1 million Kg clock starts ticking. You can join us at any time, but why not beat the rush to the new year’s diet and start in November.